Here's #1 thing you should learn from my 2025

It’s not a bad idea.

You just haven’t tried enough times.

Sometimes things only start working on the 10th or even the 20th try. Most people give up way before that, not because the idea was bad, but because the process got tiring.

With collaborations, I’ve reached out to a lot of businesses and faced plenty of rejections. The thing is, we usually only see people posting their wins. No one really shows the unanswered messages or the quiet no’s that come before someone finally says yes.

It was the same with our sunglasses. The design you see now didn’t come from the first attempt. It took multiple rounds of testing, changes, and back-and-forth before it felt right. Trial and error was the only way forward.

Going into 2026, this is the reminder.

If you genuinely think it’s a good idea, then it probably is. Give it more chances before you walk away. Sometimes all it needs is a few more tries 😊